Let's take a look at the Master Map from the first session - this will put SMO in context of overall online efforts.
Today's in-class exercise is an extension of last week's - design a measureable SMO campaign for your selected hotel.
1. Go through the steps in this article
2. Review your work from last weel + update it with better SOM tactics
3. Detail the measurements for each phase of your SOM - do NOT just use 'bookings' as the measurement
4. What is the relationship between followers and influencers?
Post online.
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