01/04 Today's class exercise

Hotels And Social Media

View more presentations from Bryce Maddock.

Thank you to the 7 people that Pinged - everyone else, please do it today in class + show me your Ping.

Today you will do some online research and see how well hotels + hotel groups are using social networks to engage their guests.

You may work in groups of 2 or 3 - each person doing a different part of the research.

1. Find a hotel or hotel group you'd like to analyze
2. On their site and in various digital touchpoints, determine what SN they are using
3. Evaluate how effectively each touchpoint is being used.
4. Be sure to include the 'quality' of the message - does it add value for the user...or just a sell tactic
5. Conclusion - what are the areas of opportunity for hoteliers

To frame your analysis of social networks benefits:

>>>look at the matrix on this experts blog - here.

>>>Take notice of how many SN tools he is using to communicate.

A member of the Web Strategy community translated it into FR + made a Slideshare - why?

Please be ready to share your work in 1 hour.