Some background reading for our next session

Well, you have had a nice break from online marketing class...now time to get back into the topic.

This semester is focused on generating direct bookings - the opposite of last semester's online distribution course.

To get ready for our session on Tuesday, please research definitions:

- SEO - search engine optimization

- SEM - search engine marketing

- Geo Search Marketing

- Location Based Services

Be sure you understand the differences between them - there WILL be a quiz.

English or French, either way is OK.

An SEO Glossary