Today's online research:
1. Choose a hotel + research all the digital touchpoints where the hotel is visible
>>not 3rd party touchpoints - just hotel branded touchpoints
2. Create an 'eco-system' map of their web presence
3. Evaluate - is the hotel using each touchpoint well - engaging not pushing a message
For 01/04 - no joke
1. Do a post to your blog from Ping.FM
2. Show me your post - is it from your phone or your Gmail iGoogle?
For 01/04 - fun task
Imagine what services that Bing should offer in order to be more popular than Google. Prepare an idea to show off in class.
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