April 1

Class Exercise - 30/03 + Task for 01/04

Today's online research:

1. Choose a hotel + research all the digital touchpoints where the hotel is visible

>>not 3rd party touchpoints - just hotel branded touchpoints

2. Create an 'eco-system' map of their web presence

3. Evaluate - is the hotel using each touchpoint well - engaging not pushing a message

For 01/04 - no joke

1. Do a post to your blog from Ping.FM

2. Show me your post - is it from your phone or your Gmail iGoogle?

For 01/04 - fun task

Imagine what services that Bing should offer in order to be more popular than Google. Prepare an idea to show off in class.

Ping test from iGoogle

Some background reading for our next session

Well, you have had a nice break from online marketing class...now time to get back into the topic.

This semester is focused on generating direct bookings - the opposite of last semester's online distribution course.

To get ready for our session on Tuesday, please research definitions:

- SEO - search engine optimization

- SEM - search engine marketing

- Geo Search Marketing

- Location Based Services

Be sure you understand the differences between them - there WILL be a quiz.

English or French, either way is OK.

An SEO Glossary