As discussed Last week, the Final Exam for this semester. is Jan 21. In class today, we'll cover the topics you will need to be familar with for the exam.
The exam is 'open book' - open computer - NO TEXT messaging allowed.
You need to understand the concepts + customer acquisition strategies behind key channels:
- OTAs
- Hotel portals
- Regional portals
- Specialty sites
- Community sites
- Meta data - aggegator sites
- Review sites
- Last minute, Last Moment sites
Concepts that you must be familiar with are in the following articles:
Decision Criteria for selecting channels - which we will discuss today.
Jan 28 - The Brand of You - Online Reputation Development.
The pre-class assignment and In Class exercise will be 10% of your grade.
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