Grade scale for Final Assignment from Think Tank

Your final post is due 27/04 - no class is scheduled - just your online work.

The final post is 30% of your grade - here are the guidelines:

1. The post is an essay on what you have realized from the Think Tank topics

****NOT what was said - what insights you have gained

2. Text link 2 new references that support what you have learned - articles, videos, websites - all ok

3. Also note in your post - which session had the greatest impact on you + why

4. tag your post DDiH

Bonus points:

+ 5% if you use 2 additional social medial to 'publish' your posts - tagged DDiH

+10% if you use 3 additional social media - tagged DDiH + cross linked

Questions - comments - ideas - just let me know.

10 Travel SEO Actions

Applies to hotel sites as well - which ones did we cover in class?

Free YouTube Biz Cards from MOO

A very cool idea - do you have your own YouTube channel??

Stimulate Search - A Case Study

Short discussion - using online news releases to stimulate strategic searches + social sharing.

Case Study PPT download

Dorchester Group Spring Emailing

View the presentation here... what do you think? Post a note in the comments.

Today's Concept - Crowdsourcing 13/04

Class exercise outcome -

How can crowdsourcing be effectively used in the hospitality industry?

The most innovative, actionable ideas will get a prize at the Think Tank.

Is crowdsourcing a valuable business tool? or just a Flashmob?

http://www.mob4hire.com/

http://www.elance.com/

http://www.crowdspring.com/

Take a look at a crowdsource contest sponsored by Starbuck's

Jumpstart Thinking

Presented at Cannes Masters of Marketing - Cannes