This semester, we will examine hotel direct booking ... the most profitable channel. In keeping with the 'customer in charge' concept, let's review this HEDNA presentation - Travel 2.0
Most effective Hotel Websites are:
- Easy to find
- Easy to use
- Easy to book
Exercise - compare 2 hotel direct websites - Post due Monday 15/02 by 9 PM
1. Choose 2 non-chain hotels - search online, as if you were a guest looking to book
- by brand name
- by location and type of hotel
2. What easy was it to find the hotel's own website? How did it rank in Google search results?
- List the 3rd party sites that had more visible results, using the brand
- List other 'competiting' hotels were ahead of your hotel in search results
3. How easy was the site to use
- Assess - ease of access to 'decision' information
- Guestroom details
- Ammenities - facilities
- Location
- Pricing
4. Click through to the booking engine
- Which booking engine (look at the URL)
- Assess - appeal - 'sell' the hotel
- Pricing, product and conditions clear
5. Conclusion - Which hotel is doing a better direct sell effort? How do you know?
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