Exercise for Class 3/12

We will start to examine 3rd party reseller sites with OTAs - online travel agents. In class we talked about Expedia, Travelocity, Ebookers and Opodo.

Your task-

1. Find an OTA to analyze

2. Identify their targeted customer group - do not say 'everybody'

3. What online customer services do they offer

4. How does your selected OTA's service differ from what can be found on Expedia

5. What types of customer communication methods does your OTA use

6. Who are the OTA's partners (not advertisers)

7. Put your response in www.slideshare.net and then embed in your blog.

OK, I look forward to seeing your concise, insightful presentations online by Sunday.

Net Profiles - New Customer Segmentation

Groundswell slideshow

You are what you click...write...refer...buy...share!

Pre-class Survey

Our E-Biz course will address both online topics + tools.

Kindly take this survey by 23/11 and we'll look at how the class's Net use matches the general public.

Click Here to take survey

Net use profile tool

Welcome to your Online Classroom

I look forward to receiving your blog links and survey results by November 23.

The course outline, grading and requirements can be downloaded here.

See you in class.

An interesting video interview with 2 top hotel industry executives - an outlook on the coming years' business.